If 2021 has taught us anything, it’s that NOW is the most important time to be searchable and trustworthy online.

If you haven't maximized your potential on LinkedIn yet, you're missing out on the most powerful place to build a professional following around your niche. Want the stats? According to Hootsuite, Linkedin has 722 million users, 3 people are hired every minute and the average user earns almost $50,000 USD per year. These facts alone make LinkedIn the EASIEST platform to connect with any established brand, senior leader, or recruiter around the world. Whether it's developing thought leadership on a topic or landing your next job, LinkedIn is the best place to do it.

This course is for YOU if...

  • You're tired of seeing success stories shared on LinkedIn but don't know where to start

  • You're looking to build a strong LinkedIn profile and content plan that drives results

  • You need an easy PR strategy to grow your storytelling and engagement online

Are you READY?

In a world where your online brand is your biggest strength, there's not a moment to waste. You'll be wishing that you started yesterday.

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Meet the Creator

Joel is a recognized Marketing Advisor, 2 Time TEDx Speaker on Social Media, and Communications Chair for the Greater Vancouver Board of Trade. He's also a former LinkedIn Youth Editor. 

On LinkedIn, he's produced content on an individual and corporate level that's earned 10 million+ views with some stories gaining 1 million+ impressions alone. 

Joel has also notably been recognized by Daily Hive as one of Vancouver's Top 30 Tech Influencers to follow and also featured by GoDaddy as a thought leader in the influencer marketing space. 

Trusted by:

What's Included in the Course:

A no-fluff, practical video course packed with free tools to help you start and scale your personal brand. I know you're busy, so I made the course easy to complete while you're working from home or juggling errands.

  • 2+ hours of on-demand video lessons and readable material from LinkedIn expert, Joel Hansen

  • Downloadable PDF cheat sheets for each chapter you complete

  • Action steps and challenges to practice what you're learning

  • 2 way dialogue with Joel and other course members

  • Life-time course access after purchase and with edits

  • Certificate of Completion and private newsletter

  • Alumni community to connect with online

  • Monthly Q&A access with new tips

What you'll learn:

  • 1

    Chapter 1: Ready to Level-Up on LinkedIn?

    • Why LinkedIn? 🤷🏼‍♂️

    • Trust me, anything's possible 🗺

    • Hey, I'm Joel 👋🏼

    • How to Use This Course 🤷🏼‍♂️

    • Chapter 1 Guidebook 📘

    • Before You Get Started: Setting Up a LinkedIn Account 📱

    • Before You Get Started: Virtual Tour of LinkedIn 👀

    • Tell Us about You: 8 Question Entrance Survey ✏️

  • 2

    Chapter 2: The Importance of Profile Development

    • The Importance of a Catchy Profile 🔍

    • Chapter 2 Guidebook 📘

    • Who Are You? Part 1 👤

    • Your Headline Titles ✏️

    • Who Are You? Part 2 👤

    • How to Word Your Experience 💡

    • The Power of Social Proof ⚡️

    • NEXT PLAY 🚀

    • LinkedIn Profile Audit ✅

  • 3

    Chapter 3: The Art of Content Creation

    • Why Say Anything? 🔑

    • Chapter 3 Guidebook 📘

    • Three Main Types of Content 🔍

    • Content Forms 💡

    • More Examples of Other Content Types ✏️

    • NEXT PLAY 🚀

    • Quarter-Long Content Ideas Calendar 💡

  • 4

    Chapter 4: Engage, Engage, Engage

    • The #1 Focus 📱

    • Chapter 4 Guidebook 📘

    • The Basics 🗺

    • What's the Deal with LinkedIn Premium? 🤷🏼‍♂️

    • How to Build Your Support Network 🔨

    • NEXT PLAY 🚀

  • 5

    Chapter 5: Time Management

    • How Much is Enough? 😬

    • Chapter 5 Guidebook 📘

    • Daily Habits ✅

    • Weekly Overview 🔍

    • Regularly Brainstorming Content ⚡️

    • Connecting 101 🔑

    • Leverage Dead Time ⏱

    • NEXT PLAY 🚀

    • Pre-Set Calendar Download 📱

  • 6

    Chapter 6: Tactics and Strategy

    • Get Offline 👋🏼

    • Chapter 6 Guidebook 📘

    • The Best Leverage 🔑

    • Ideas... ✏️

    • Consistency is Key ⚡️

    • NEXT PLAY 🚀

  • 7


    • You've Done it! 🎉🎉

    • Next Steps & Chance to WIN $20! 🚀

Are you ready to Leverage LinkedIn to take your Personal Brand to the next level?


Additional content valued at over $299!

  • LinkedIn Profile Audit Checklist

    Perform a professional self-audit of your LinkedIn account so that your profile is set up to engage your audience and maximize your impact on LinkedIn.

  • Quarter-Long Content Calendar

    Dowload a list of content ideas that will last you for a whole quarter, so that you can scale your voice online.

  • LinkedIn Weekly Calendar Breakdown

    Import a pre-set, editable calendar to track your LinkedIn engagement and content creation.

What Others Are Saying About Joel

Steve Vanagas

VP Customer Communications, Brand Marketing and Public Affairs at Translink

Joel is a bright and engaging speaker who brings the science - and art - of social media and social networking to life. All of us who work in the field of marketing and communications need to keep up with the latest tools and platforms for communicating with people. I've been fortunate to meet Joel who not only knows the ins and outs of social platforms, he also knows how to teach professional communicators and marketers how they can use social platforms to achieve their organization's goals.

Duncan Wardle

Former Head of Innovation and Creativity at Disney

How Joel doesn’t top the TOP 30 young entrepreneur list every year is beyond me. His business acumen is immense and his sense of purpose is remarkably humbling. He also happens to be a really smashing bloke :)

Natalie Riso

Marketing @ 500 Startups | 3x Linkedin Top Voice

Joel knows how to bring together talented people for a bigger purpose and motivate everyone to do their absolutely best. I have had the privilege of being able to work with him on multiple events and projects, and can honestly say that he puts his 100% into everything he does and continues to grow his reputation as the ultimate mood-maker in a room. He is so talented at not only growing his network, but maintaining valuable, thoughtful relationships with each and every one of his connections. Joel continues to amaze everyone he meets, and I fully recommend him as a great leader and team member!

Eric Termuende

Co-Founder, NoW of Work | International Speaker | Bestselling Author - Rethink Work

I would recommend Joel again and again and look forward to working with him again in the near future, as often as possible.